The field of web advertising is rapidly evolving, driven by emerging technologies and innovative approaches that aim to enhance user privacy, AI-driven technologies and more personalised experiences. The exploration of new trends and technologies is crucial in the dynamic landscape, especially with the recent privacy-focused initiative in digital advertising and immersive technologies. In this blended workshop on Emerging Trends in Web Advertising, the Web Standards Group at Samsung Research and Development Institute UK (SRUK) invites experts from advertising, privacy, data science, and related disciplines to showcase their research and insights on the latest advancements in the field. The workshop will explore key areas such as data privacy in advertising, AI-driven analytics, and the role of immersive technologies in ad delivery. This event serves as a collaborative platform to exchange experiences, discuss challenges, and explore opportunities in leveraging these technologies to redefine web advertising. Participants will have the opportunity to present their work, engage in scholarly discourse, and collaborate on shaping the future trajectory of this interdisciplinary field.
The workshop is structured into two parts: the Research session and the Brainstorming session, designed to facilitate both scholarly exchange and collaborative exploration of emerging technologies in web advertising.
Research session
The Research session will follow a classic presentation-style format, featuring invited talks and paper presentations. The provisional agenda for this session is as follows:
- Welcome/opening by the organisers: A brief introduction to the workshop, its objectives, and the agenda.
- Invited talk on AI and Advertising: A presentation by an academic expert focusing on Agentic AI and machine learning in the context of private advertising, exploring their role in enhancing user privacy while maintaining effective advertising strategies.
- Paper presentations: Presentations of accepted research papers, followed by Q&A sessions to encourage discussion and feedback.
Brainstorming session
The Brainstorming session will focus on practical insights and collaborative problem-solving. This session in divided in two brainstorming sessions:
- Emerging advertising platform: A 90-minute discussion beginning with a mini presentation on the WebXR Device API, followed by an open discussion exploring challenges, implementation technologies, and the role of sensors, haptic feedback, and vision recognition in immersive advertising. The discussion will also address market trends and future predictions.
- Post-cookie advertising: A 90-minute discussion beginning with a mini presentation on privacy initiatives in the web ecosystem, followed by an open discussion on the impact of private advertising initiatives and other efforts to enhance post-cookie era across the advertising ecosystem.
This blended approach ensures a balanced combination of academic rigour and practical innovation, providing participants with opportunities to share knowledge, engage in meaningful discussions, and collaborate on shaping the future of web advertising.
Call For Paper
Workshop papers must be written in English, in double-column format, and must adhere to the ACM template and formatting, at least 4 pages, excluding the references. The maximum page limit for the workshop is 8 pages, excluding the references, up to a maximum of 12 (twelve) pages in total. Submissions should have the same format as the main conference papers (https://www2026.thewebconf.org/calls/research-tracks.html). Word users may use the Word Interim Template.
Papers will be peer-reviewed and selected for the presentation. We also welcome recent and ongoing research studies submissions (including the vision papers, short papers and SoK).
Large Language Models (LLMs) (e.g., ChatGPT) cannot be considered authors. You can use LLMs to rephrase your text, but you are solely responsible for the text in the paper.
The review process will be double-blind. The submitted document should omit any author names, affiliations, or other identifying information. This may include, but is not restricted to acknowledgments, self-citations, references to prior work by the author(s), and so on. Please use the third-person to identify your own prior work. You may explicitly refer in the paper to organisations that provided datasets, hosted experiments, or deployed solutions and tools.
Paper Submission on easychair.
Main Conference Recycled Paper Submission
There will possibly be an opportunity to submit the recycled papers from the main conference. If so, these papers will undergo a fast-track review process. Please include the original review as an appendix. We assure that the review will remain confidential. Please see the Important Dates section for detail on that.
Topics
The blended workshop aims to explore the dynamic and rapidly evolving landscape of web advertising, focusing on cutting-edge technologies, ethical considerations, and future trends. By addressing a wide range of topics, the event seeks to foster interdisciplinary dialogue and collaboration among researchers, practitioners, and policymakers. Below is a list of key topics of interest that will guide the discussions and research contributions during the workshop:
- Post-Cookie Contextual Advertising
- Privacy-Enhancing Technologies in Web Advertising
- Immersive Advertising: AR/VR/MR Applications
- Machine Learning and AI in Web Advertising
- Ethical Considerations in Web Advertising
- User Experience (UX) Design for Web Advertising
- Data-Driven Personalisation in Web Advertising
- Blockchain and Decentralised Advertising Models
- Cross-Platform Advertising Strategies
- Behavioural Advertising and Consumer Privacy
- Web Advertising and Accessibility for Diverse Audiences
- Web Standards and Advertising Technologies
- Emerging Trends in Programmatic Advertising
- Sustainability in Web Advertising: Energy Efficiency and Environmental Impact
- Ad Fraud Detection and Prevention Techniques
- Cultural and Regional Differences in Advertising Strategies
- Interactive and Gamified Advertising Experiences
- Malvertising detection and prevention
- Age-specific Web advertisement
- Vulnerabilities in advertising ecosystems
Important Dates (AoE)
- Workshop paper submission: 31 December, 2025
- Workshop paper notification: 19 January, 2026
- Workshop paper camera-ready: 26 January, 2026
- Workshops: April 13, 2026
Organising Committees
Workshop Chair
- Ehsan Toreini (e.toreini@samsung.com, Samsung Research and Development Institute UK)
- Muadh Al Kalbani (m.alkalbani@samsung.com, Samsung Research and Development Institute UK)
Contact us
For any questions, please reach out to the organisors’ email addresses.
Media Chair
- Ananya Kittane Yogananda (a.yogananda@samsung.com, Samsung Research and Development Institute UK)
Program Committee
- Maryam Mehrnezhad (Royal Holloway university of London)
- Matthew Atkinson (Samsung Research and Development Institute UK)
- Elizabeth Quaglia (Royal Holloway university of London)
- Roman Bauer (University of Surrey)
- Maite Frutos-Pascual (Birmingham City University)
- James Clarke (University of Surrey)
Accepted Papers
TBA
Workshop Agenda
TBA